Our vision

The infrastructure for Morocco's equestrian sector.

The horse is woven into Morocco's DNA — Tbourida, Fantasia, Barb horse breeding, royal riding schools, racing, show jumping. Yet the commercial ecosystem that should support this sector remains scattered across WhatsApp groups, Facebook pages and word of mouth. FarasouQ exists to structure this market, make it transparent, and give every player — breeder, club, rider, craftsman — a place in it.

The market

A dense sector, digitally under-served.

200+

Federated riding clubs (FRMSE)

40K+

Active riders and enthusiasts

0

Dedicated vertical marketplace — until now

Why now

The right time to digitise the sector.

E-commerce in Morocco has now passed the critical thresholds for mobile adoption. Buyers are ready; so are sellers.

Horizontal platforms (Avito, Marketplace) don't serve the specifics of the equestrian world: no breed filters, no notion of a stable, no tailored verification. A vertical platform makes a real difference — it's what allowed LeBonCoin Cheval or Equirodi to dominate in France.

Business model

Freemium, then value-added services.

01

Free listings

Individuals and professionals list for free. A critical mass of listings is our number one asset.

02

Pro subscriptions

Dedicated storefronts, analytics, priority placement for saddlers, breeders and clubs.

03

Paid services

Listing boosts, commission on services (transport, vets), and eventually integrated payment.

Roadmap

Built step by step, validated at every stage.

  1. v1 — Marketplace2026

    Public catalogue

    Verified ads, search by category and city, pro storefronts. Direct contact between buyer and seller.

  2. v2 — Accounts & messaging2026

    Real accounts and conversations

    Sign-up, ID/phone verification, persistent listings, built-in messaging, notifications.

  3. v3 — Payments & native app2027

    Transactions and mobile app

    Secure payments, commission on services, pro subscriptions, paid promotion, iOS and Android apps.

Team

A team rooted in Morocco, listening to the community.

FarasouQ is led by Moroccan founders, in direct contact with clubs, breeders and riding associations. We build by iterating with early users — every listing, every piece of feedback, every conversation shapes the product.

Join the adventure

Investor, partner, or first seller?

We're looking for riding clubs, breeders and saddlers ready to help build the platform. And we're talking to investors who share our vision.